More than three decades ago we began to understand that a real food has the power to transform the body and the soul. From it we nourish ourselves, we feel pleasure, we live with others and, above all, we discover ourselves. Very early we realized that we can transform people from what they eat, and this is a philosophy that we apply to everything we do.
Thirty years ago this was not a very easy story to tell: we started by hand, at our house´s backyard, but with a lot of dedication and goodwill. We started by distributing the wholemeal bread we used to make at home to friends, and today we still have that same desire: to share with the world the benefits of what we consider to be real food.
Yes, we overcame many obstacles. It was difficult to show retailers that there were people looking for a healthier lifestyle, but we struggled for them to have real natural foods next to their homes.
We look at it as a source of creativity and innovation and as food for the transformation we want to bring to the world. Jasmine is our flower and for years it has symbolized what we want to cause in people: an outcrop of senses and sensations from good food. Flowers teach us that to be disruptive it is necessary to break with a pattern. It is necessary to give up the old and embrace the new. Therefore, in addition to being pioneers in the market, we want to remain current and pulsating to understand the new relationships that permeate the table, nature and people.