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Jasmine Food
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OUR STORY

More than three decades ago we began to understand that a real food has the power to transform the body and the soul. From it we nourish ourselves, we feel pleasure, we live with others and, above all, we discover ourselves. Very early we realized that we can transform people from what they eat, and this is a philosophy that we apply to everything we do.

Thirty years ago this was not a very easy story to tell: we started by hand, at our house´s backyard, but with a lot of dedication and goodwill. We started by distributing the wholemeal bread we used to make at home to friends, and today we still have that same desire: to share with the world the benefits of what we consider to be real food.

1990
Start of operation Jasmine

1994
Production of the 1st granola in Brazil GRAIN FLAKES

1998
Extended whole grain portfolio

2001
Production and launch of Salty Crackers

2003
Production line of Integral Cookies

2004
Pioneering spirit with the organic line

2007
Unique Whole Diet Cookies with sweeteners only

2008
Grain Flakes Diet and 1st Campaign on National Television

2009
Operation Stevine sweetener line

2010
1st Organic Vegetable Drink from Brazil BIOV

2012
Innovation with the concept of Smoothies for Brazil

2014
Achieves ISO 9001 certification

2015
Innovation with the exclusive Gluten-free line – Suply

2017
Jasmine is organized into 4 categories

Yes, we overcame many obstacles. It was difficult to show retailers that there were people looking for a healthier lifestyle, but we struggled for them to have real natural foods next to their homes.

NATURE INSPIRES US

We look at it as a source of creativity and innovation and as food for the transformation we want to bring to the world. Jasmine is our flower and for years it has symbolized what we want to cause in people: an outcrop of senses and sensations from good food. Flowers teach us that to be disruptive it is necessary to break with a pattern. It is necessary to give up the old and embrace the new. Therefore, in addition to being pioneers in the market, we want to remain current and pulsating to understand the new relationships that permeate the table, nature and people.

WHAT WE BELIEVE

CREATIVITY

We want to illuminate new paths

JOY

We wish to encourage a life with more colors and flavors

WELCOME

We want to join, integrate and embrace the nature of people

CONNECTION

We aim to help unite the worlds that exist within everyone

PRESENCE

We hope to be the path to moments of presence and well-being